The COVID-19 situation has drastically changed the way many companies work. Companies still working in the field have had to incorporate new practices to keep everyone safe and comply with orders to limit contact. Those that have halted projects, or moved administrative staff to remote work, have found themselves with more downtime than normal. Fortunately, even if you’re not building at the moment, you can still be productive and set your company up for post-COVID-19 success.

Update procedures

Changing procedures and workflows can be difficult and disruptive when you’re busy. Right now, however, you can more easily implement new procedures and solve your team’s workflow problems. Project management, time keeping, payroll and human resources are all areas that you could examine and streamline during the downtime. This is also a great time to implement new software if you’ve been considering updating or implementing new platforms.  

Examine your supply chain

Many construction companies have found that their supply chains are more narrow than they should be. If you rely on a few key distributors for material goods, you’re more vulnerable to shortages, shipping issues and other supply chain problems. You can use the downtime to explore options for critical materials, locate additional distributors and investigate alternative materials that may serve you in case of shortages.

Reconnect with your contacts

It’s easy to lose contact with your network when you’re busy, but that network may be critical for success once the crisis has passed.  You can use your downtime to re-engage with your network and build stronger relationships. Sending helpful information through email or placing a friendly phone call can help you get back in touch with those you’ve lost contact with. You can also engage with them on social media by liking their posts and sharing their links.

Improve your marketing

Many companies reduce their marketing budget when the economy takes a hit, but that doesn’t mean you have to disappear from the spotlight. You can take internal steps to improve your marketing so that when the economy does improve, your name is the one on everyone’s mind. Here are a few things you can do to stay in front of clients and prospects:

  • Social posts and comments on professional platforms and industry forums.
  • Email marketing to your list of clients and prospects offering tips, ideas and helpful resources.
  • Digital ads, including social ads, to get more website traffic and name recognition.

The situation created by COVID-19 has shaken the economy and disrupted companies around the world. While we may have to wait for things to reopen and get back to normal, you can use the time to set your company up for even greater success. By streamlining your processes, examining your supply chain, strengthening your network and marketing, you can hit the ground running once the Coronavirus crisis has passed.

The material presented here is educational in nature and is not intended to be, nor should be relied upon, as legal or financial advice. Please consult with an attorney or financial professional for advice.